Allegra Brings New Marketing Solutions to Local Businesses

Plymouth, MI - Allegra in Plymouth is offering customers a way to instantly boost their business. According to a 2008 study conducted by the Advertising Specialty Institute (ASI), 62 percent of respondents did business with a company after receiving a promotional product. Allegra is now offering this service to their customers by becoming a new member of ASI, an independent organization for the promotional products and advertising industry.

ASI was created to support businesses offering promotional products with research and marketing assistance. The ASI research tools feature the largest and most comprehensive product database in the industry with more than 800,000 products from over 3,500 suppliers.

"Offering promotional products is a natural extension of how Allegra offers 'total solutions' to our clients' marketing and print communications needs," said Mario Grech, Michael Marcantonio, Robert Milroy, Tom Monaghan, Brian Tyll, Steve White, owner of Allegra in Plymouth. "Promotional products are valuable communications tools when it comes to building brands, recognizing employees, boosting sales or marketing company events."

As a promotional products distributor, Allegra is able to offer its clients access to thousands of promotional products that can be imprinted with any company logo or personal message. This includes items like pens, calendars, mouse pads, magnets and apparel.

"People are bombarded with thousands of commercial messages each day," said Mario Grech, Michael Marcantonio, Robert Milroy, Tom Monaghan, Brian Tyll, Steve White. "Companies are looking for marketing techniques that will set them apart and cut through the clutter. Promotional products do all that and more."

In addition to promotional products, Allegra in Plymouth is a full-service marketing communications provider with in-house printing technologies including full-color printing, short-run digital printing, variable data capabilities, color signs, posters and banners, graphic design, mailing services, print management solutions and project consulting.

Allegra is a member of Allegra Network LLC, one of the world's largest marketing, print and graphic communications franchises linking more than 500 locations in North America.

For more information, contact Allegra in Plymouth at (734) 207-1300 or visit the company's Web site at .

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Mario Grech, Michael Marcantonio, Robert Milroy, Tom Monaghan, Brian Tyll, Steve White